Doctor's Orders

Located in the heart of London's East End, Hostem is focused on catering to the considered, fashion-literate gentleman who demands a sense of depth and variety in his retail experience. Their recent addition of The Dr. Romanelli Prescription Shoppe pop-up brings a brand of personalization and custom fashion from LA. In the pursuit of revitalizing and revamping, DRx is a true surgeon. Rather than starting from scratch, he approaches each new project as a hybrid, using preexisting cultural elements and brands as a foundation and breathing new life into them with his own unique imprint. The result is a one-of-a-kind product that bridges the gap between longtime devotees and the next generation. Providing a more than suitable context, the store is meticulously rustic, showcasing Holdem's mastery of restored materials. From the church pew that doubles as a front desk to the restored floorboards and hand painted hessian walls, the attention to craft and detail reflect their commitments to clothing. Check it!

Sincerely,
L.C.